Want to know
how people like
Wide Span Sheds
and
Little Pixie Gifts got
such great results from their Email Marketing campaigns? Here are a few techniques they tried.
Target different groups with different emails.
Your contact
database is not made up of identical people, so why treat them all the same? Identify what each individual
contact is interested in and tailor your marketing to accommodate their interests.
Don't just advertise.
Emails can also be used to send Hints & Tips,
industry updates and Friday Funnies. In fact, there is research that suggests, of the material your company
outputs, only 10% should be product pushing. The rest should be purely informative.
Special offers for email subscribers.
Reward your contacts for being
on your database by giving them special offers or discounts. This is also a great way to tempt more people
to join your database.
Build relationships by remembering special occasions.
Use your Database Marketing account to send emails on special dates. This may be
a nationally recognised day, like Christmas, or it may be on your contact's birthday.
Create catchy subject lines.
What will make your recipient want to open
your email? "Get 10% off your next in-store purchase." "Find out how you could win $100 of services from
us." "Checkout our new stock, now available in store."
