FCA Quarterly Partner Update

Issue # 3, 2014
Welcome to the regular Franchise Council of Australia Partner Update. This update is an opportunity for you, our members, to learn about what's new, what's on offer and what's coming up with our partners.
In this issue...
Roundtable Event: Reputation management in the public and social media landscape
This discussion is about managing your reputation through social media - to be able to effectively control
the good and the bad which can and does happen on Twitter, Facebook and others.

Special guest Jay Boston, founder of ID Digital Agency will provide expert insights and advice on the topic.

Date: Tuesday 26th August 2014
Time: 7.30am - 9.00am
Venue: Holding Redlich, Level 8, 555 Bourke Street Melbourne
Parking: Numerous parking buildings and public transport options in the vicinity.
Facilitators: Gis Marven, Whirlwind Print and Alicia Foreman, Back In Motion.
Cost: Free of Charge to FCA Members only

Catering: A delicious breakfast box (pictured), tea, coffee and juice will be provided.





Extend your customer reach
It’s long been said that the costs of acquiring new customers far outweighs that associated with retaining existing ones. Whether this widely held belief holds true or not, it is clear that the emergence of the digital age and its increased access to affordable technology has resulted in far greater customer reach both within and outside of the store environment.

Franchise systems have been quick to adopt new technologies in an effort to drive customer engagement. Digital loyalty and rewards cards are now prevalent in the industry when once this was available only in banking and large department store and retail institutions. Now, franchisors are seeking new initiatives to further enhance the customer experience and recruit new business.

Increasingly they are looking to point of sale to deliver solutions that meet these needs in a fast and affordable way. Visual surveys, integrated ordering apps, instant gratuities and digital calls to action are some of the features enabling customer data capture and promoting frequency of purchase within the store, while social media is a fast growing avenue for connecting with and selling to new customer groups, and highly effective when combined with pos integration and customer recognition.

Franchise point of sale specialist Shift8 says that taking full advantage of these features needn’t be a costly exercise and during August they’re running interactive sessions for FCA members showcasing the use of pos in enhancing the customer experience and driving growth.

Marketing, IT and Operations professionals should not miss this informative and free event.




How can you boost your profitability in FY15?

As a franchisee, there’s a good chance that increasing profitability, and reducing operating costs are at the very top of your business agenda. Franchisees continue to face a range of fixed operating costs, from rent and insurance to power and payroll but as we kick off another financial year, looking to maximise technology investments can help to set you up for success.

Technology was once on the list of fixed financials, but now there are ways to avoid up-front technology costs with pay as you go options, or by using technology to reduce other costs, for example travel, which can also improve productivity and deliver better customer value.

Tablets, Mobile Business Applications, and DOT (Digital Office Technology) are all technologies that can help reduce administration costs and increase staff productivity, and recent advances in the quality of business grade video-conferencing, can take the hassle out of business travel by making face-to-face communication with both customers and suppliers, easier than ever before.

Simple changes can make a big difference to your profitability as a franchisee - meaning less time and energy spent on 'maintaining your businesses’ and more on doing the things that matter most. The digital future is here, and there’s no time like the present to take a close look at how digital tools can help improve profitability and productivity.

For more information visit: http://www.telstra.com.au/small-business


Getting social: Share your news with the FCA network
This month the FCA has launched new twitter and LinkedIn channels with the help of cross-media agency, Keep Left.

The channels are designed to help keep members, as well as other FCA followers abreast of news from across the organisation and industry, and share relevant content on a more regular basis.

Following an in-depth analysis of the current social media landscape, Keep Left was able to identify what was missing and what the FCA would need to do to add value to those looking for Australian franchising news and advice online. As well as providing insight and recommendations, Keep Left is also working with the FCA to create, build, monitor and manage the new channels, as well as engage followers with topical content.

Keep an eye out for information on events, awards, advice, services, education and industry news, as well as updates from members which will be posted each week. To submit news from your business that you’d like to share with the network and other online audiences (e.g. award wins, new openings etc), please email a short overview to social@franchise.org.au

For advice on how Keep Left could help you build or manage your business’s own social media channels, contact Head of Franchising, Verity Lowe on 03 9268 7800 / verity@keepleft.com.au


Don’t miss the Melbourne Franchising & Business Opportunities Expo
The third and final Franchising & Business Opportunities Expo for 2014 is being held in Melbourne this month, following highly successful shows in Sydney and Brisbane.

A feature event of the Victorian Small Business Festival, the Melbourne show will showcase 100 successful Australian and international companies - such as Pack & Send, Plus Fitness 24/7, V.I.P. Home Services, The Coffee Club, Step Into Life, United Petroleum and The Cheesecake Shop - all eager to share their success with potential investors and franchisees.

“I have been to many shows and this was by far the best,” commented Jane Garber-Rosenzweig from Franchise Legal, after the Brisbane Franchising & Business Opportunities Expo in July.

“It was very well advertised and promoted, so attendance was great and we met highly valuable people.”

Exhibition Manager Fiona Stacey says there are very few stands left in the show and anyone who is thinking about exhibiting needs to contact her straight away.

“This will be another exciting show and a great place to network with the franchising industry, as well as to grow and improve your business.”

Diary dates:

Melbourne 22-24 August 2014 at Melbourne Exhibition Centre
Sydney 27-29 March 2015 at Royal Hall of Industries, Moore Park
Brisbane 18-19 July 2015 at Brisbane Convention & Exhibition Centre

Call Fiona on 03 9999 5464 or email fiona@specialisedevents.com.au


Prospective Franchisees embrace Australian Franchise Registry
The Australian Franchise Registry, powered by FRANdata Australia, is experiencing strong enquiry and registration completion following it’ s recent launch  by the Federal Minister for Small Business, the Hon. Bruce Billson MP.

CEO Darryn McAuliffe, speaking with prospective franchisees at the Brisbane Franchise and Business Opportunities Expo, says that “whilst solid interest from franchisors and their advisors was anticipated, the level and specific nature of enquiry from prospective franchisees has significantly exceeded expectations. There seems to be an emerging pattern of better informed and more heavily researched prospective franchisees scouring the sector for the best opportunities.  

"The fast and free public search function on the Franchise Registry is proving very popular with prospective franchisees as they commence their brand selection journey”. He went on to say “the common ground that all stakeholders share is a hunger for deeper and broader data on the franchise sector which is a key bi-product of the registry”.  

For more information or to complete registration for your brand please visit The Franchise Registry


How content has rewritten the rules of the  franchise buyer journey
Mitchell Greenway
Franchise Business.com.au

Learn how the right content at the right time can cut through the clutter and improve your franchisee recruitment success.

There are two questions I’m constantly asked; given the chance, what franchise system would I purchase? And, how can you, the franchise, generate higher quality leads? Ultimately, these two questions are fundamentally entwined and can generally be traced back to what motivates a franchise prospect to make that final leap into one of the biggest decisions in their life? The journey a prospective franchise owner embarks on from start-to-finish is a personal one of self-education, discovery and belief that this decision will make a positive impact on their future.


Read more here.



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